![]() ![]() This involves assessing the sentiment of comments or reviews, identifying trends, understanding the impact on your reputation, and evaluating the overall perception of your brand. Analysis: Once you have gathered data through monitoring, the next step is to analyze the information.It includes tracking mentions on social media, search engines, review websites, forums, and any other platforms where your reputation may be discussed. Monitoring: This element focuses on actively monitoring your online presence and what others are saying about you or your brand.The Four Elements Of Online Reputation Management This single number is incredibly useful for seeing the direction that the organization’s online reputation is heading and has proven very effective in improving executive awareness and obtaining program buy-in. In many cases, we also develop a custom metric that factors in every aspect of your online reputation, meaning we can plot your reputation for the month on a scale from 1 to 100. These reports consist of data around your online reputation and an explanation of any significant changes that have occurred over the reporting time period. We custom build your report based on the metrics that are most important for you. These capabilities allow us to quickly assess changes in your online reputation and adjust strategy as needed to triage any immediate problems.Ī good report has all of the information you need, and nothing extraneous. We can see Wikipedia updates as they happen, track the smallest of changes in search results, and monitor online reviews in real-time. We have custom-built a number of tools to help us with very specific monitoring activities. Our Yelp and online review improvement services do not include fake reviews.Ĭlosely monitoring your online reputation and reporting on its progress is an important part of an ORM campaign. Often times customers only go online to leave negative reviews, so building a strategy to obtain positive reviews can turn a negative profile into a positive brand asset. ![]() We have developed strategies and approaches that businesses can implement to encourage satisfied customers to leave genuine reviews highlighting the benefits of your services. Through our efforts, we can often pull some 5-star reviews out of the filter so that they display on the main page and factor into the overall star rating. We review strategies to signal to Yelp that those reviews are genuine and should be displayed. Many times positive reviews are filtered and do not appear on your Yelp business profile. You only get one chance to make your argument, and using our knowledge of the Yelp review processes gives the strongest chance of improve your online reputation. When a review may be in violation of the Yelp guidelines, we craft a strong case for its removal and submit it to the Yelp team for review. We examine the possibility of flagging 1-star and 2-star reviews for violation of Yelp’s guidelines. Negative reviews can damage your online reputation. Through our years of online reputation management experience we have developed a toolkit of services that can help turn a sparse or floundering Yelp profile into a positive page that enhances a brand’s online presence. We create clear key performance indicators before any new campaign and build custom reports based on our clients’ needs. We developed a proprietary tracking tool to monitor a calculated “Sentiment Score” of your brand’s digital reputation and track its changes over time. We use the latest strategies of digital marketing, search engine optimization, and semantic search to strengthen your credibility with Google. Our years of experience help us determine what existing and new content will rank the fastest and stay on top for long-term protection and positive branding. This content will subsequently push down any negative content onto the 2nd or 3rd page of Google where fewer users will notice or click. When a client has a problem like this, we attack it from many different angles using a variety of tactics we’ve built out over the years – from attempting removal to suppression by pushing the negative article down in the search results.Īfter creating positive content for your brand, we use our experience with search engine optimization to promote this content onto the first page of Google. Search Suppression Services For Reputation Managementĭamaging press, review sites, or complaint sites can have a devastating effect on a business’s digital reputation when they appear on the first page of the search engine’s results for brand-related queries.
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